12 October 2016 · From the archive
Directions from a woman? No thanks!
Originally published 12 October 2016. This article is retained from our archive; time-sensitive information may no longer be current.
BMW allegedly had to recall its GPS systems, because German men refused to take directions from a female voice. A communications professor from Stanford University claimed in his book, “The Man Who Lied To His Laptop,” that BMW had to recall their GPS systems, because German men didn’t welcome being directed by a female.
