Whether you love or loathe Valentine’s day traditions, savvy business owners are acutely aware of the potential revenue that the day can bring their business.
If you’re anything like us, you probably just wrapped up your December quarter business post-mortem. But now that you’ve had 5 minutes to recover from the mayhem that is the Christmas and the New-Year’s period, it’s time to consider your first quarter marketing plans – and that kicks off with Valentine’s Day.
This ‘hallmark holiday’ rarely has a shortage of naysayers and complainers, but Australians splurge more than $936 million on Valentine’s Day, making the event valuable to businesses of all sizes. Whether your business is a natural fit for this holiday (restaurant, bar, event company, promotion business) or not so much (law firm, consultant, painter, builder, architect), you can still use Valentine’s Day promotions to tap into the love that swirls around us in mid-February.
Providing business owners with a perfect opportunity to show clients ‘the love,’ Valentine’s Day is not typically observed in business to business relationships – which is all the more reason to get on board. Far removed from the clichéd Christmas hamper, bottle of bubbles for New Year’s or tired end-of-year BBQ, Valentine’s Day presents a seldom unused celebration that could see you kick some early goals this quarter. To receive our free, 10 point marketing guide, get in touch today.
