With business plans and strategies for everything from social media to the correct use of the corporate colour palette and logo, getting it right on the marketing front can make or break a business. And as Melbourne found out, nothing’s more important than a name.
Melbourne was originally called “Batmania.” In 1835, the area which is now central and northern Melbourne was explored and purchased by John Batman. The settlement was named Batmania after Batman. It didn’t last long. Later that year the area was renamed Melbourne after British Prime Minister, William Lamb, Second Viscount Melbourne. Phew…
