If you’ve hit all your targets, don’t get too comfortable and stop chasing leads. Unless you want to plateau your growth or damage your business, being “comfy” is often a sign that you’ve slowed the pace and stopping pushing forward.
All too often, business owners reach key milestones and become so busy focusing on those customers that they forget about the need to continue to drive new business. “Targeted strategies that reach out to new business need to be carried out year-round – not just when things slow down or cash dries up,” says Kyle Clarke, Managing Director at Start Grow Run.
Structure, strategy and cash flow are just three of the core areas you need to focus on for profitable growth and sustainable development.
“Make the effort to develop all areas of the business,” says Clarke. “Step back from the daily grind to see the big picture and avoid getting bogged down in the down in the details.” Importantly, ensure you surround yourself with the right strategy advisors – for more information, get in touch with Start Grow Run.
