Ever wondered why advice is given, but not taken? Whether from friends, family or professional business advisers, sometimes advice just isn’t followed. And if you’re the giver of the rejected advice, you know it feels frustrating as all heck (perhaps even deserving of a salty told you so, at the right moment).
In business, not taking professional advice presents an interesting conundrum. Studies show that owners that take professional advice experience faster growth and greater success, yet industry reports indicate an advice discounting and rejecting phenomenon. So what gives?
From taxation, financial planning, law, accounting and human resources to information technology and marketing; reasons for taking advice are somewhat established: improved cashflow, better returns, increased profits. However, reasons why advice is not taken, are somewhat unclear.
In favour of solving this puzzle, we’ve agreed to support University-level research that aims to explore and examine small business owner advice taking in professional services. The goal is to generate insights that help the small business sector, contribute to the professional services industry and hopefully, evolve the client-adviser relationship!
To generate insights and new knowledge – we need your help. If you are a business owner who has received advice from a professional service adviser, or a professional service adviser that engages with business owners, then we would love to get you involved!
The research team we support is looking for candidates to participate in face-to-face or online interviews that will run for around 30-minutes. There is nothing fancy or special required, just your insights, experience, and time. Importantly, anything you tell the researchers is completely private and confidential, and separate to us as an organisation.
This may lead you to wondering, what do we get out of it? We will receive a copy of the final report, and feel good about supporting research that will potentially benefit the small business sector, professional services industry and of course, client-adviser relationship. Want to get on board? Get in touch today, and we’ll connect you with our researchers!
