Life Coach, Business Coach, Strategic Advisor – there are a wide range of job titles people working within the ‘Coaching’ space like to give themselves; and surprisingly little qualifications or practical experience.
When it comes to earning your daily crust, all chips are on the table. You’re “all in.” You put everything into your business and rely upon it to support you. It makes sense then, that the person whispering in your ear is trustworthy and experienced, right? Sure. So why do so many business owners engage unqualified Business Coaches?
When it comes to business, everyone’s an expert. Those that have never worked for themselves, set-up and maintained a business from the ground up or gained formal qualifications in any business discipline offer-up well meaning advice. So just how do you sort the hacks from the heroes? Here’s what to look for….
- Results don’t lie. Growing a business takes blood, sweat and tears. Anyone who says otherwise simply hasn’t grown a business . A Business Coach that’s not registered for the GST or works out of a ‘home office’ probably hasn’t reached ‘success’ status. Ask for relatable ‘success stories.’
- Qualifications count. There is a science behind every art. And when it comes to Business Coaching, that science lies in Psychology and Business. Any business coach that tells you qualifications are irrelevant is telling you that for a reason – they don’t have them. And to be a successful Business Coach, believe me, you need them.
- The roadmap isn’t something you pay for. Understanding what your Business Coach is going to do for you and where it will take you, is part of the sales process. Anyone that charges you so they can ‘get to know your business’ is simply on a cash grab – steer clear and find someone that already has a well-beaten path to imparting results.
Insight, accountability and applying ‘theory to practice’ take years of education, decades of experience and an innate ability to self-monitor and assess. Very few of us can review our own situations objectively and make ‘just in time’ changes instinctively. This isn’t a weakness, it’s a fact about us humans. A Start Grow Run Business Advisor has the ingredients required to anticipate issues, identify opportunities and help you grow in ways you never imagined. What are you waiting for? Let’s put words into action. Get in touch today.