Grand ideas can unravel great businesses. They take time, enegy and focus, and if they’re superficial or not providing a return, in business – they’re a waste of time. With the best intentions, many business owners get sidetracked by the “what if” of opportunity – inadvertently investing energy into opportunities that fall outside of the businesses core focus. Advertisers call this a “failure to de-select.” Ultimately, this takes away from the business and costs owners precious time.
Kyle Clarke, Managing Director at Start Grow Run says, “a ‘go big or go home’ philosophy tends to take you away from you true expertise – leading you down a garden path of what could be, as opposed to what is. While positive visualisation and forward planning are key, pipe-dreaming and wasting time, energy and money on opportunities that have little to do with your core competency take you away from today. And a failure to focus on today places tomorrow in jeopardy.”
“The key to making big ideas happen,” says Clarke, is “objectivity and progressive planning. Know how your products or services complement each other and leverage them strategically. You can’t satisfy everyone’s needs, so know your target market and be clear about your points of differentiation.”
Knowing when to put your foot on the gas (or ease off the tank) isn’t easy. Most of us find it difficult to be fully objective and seeking professional business advice from someone who will give it to you straight can prove invaluable. Don’t wait – kick your new financial year off with the right ideas (big or small), and make the next financial year a winner. Get in touch with Start Grow Run today to discuss next steps.
