2 Nov 2026
Why customers choose your competitors (even when you’re better)
Being good at what you do isn't always enough. Customers need to understand why they should choose you.
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Marketing
Perspectives on accounting, marketing, leadership and the realities of running a business.
New perspectives and articles from our archive. Publication dates are shown; older articles may refer to rules, programs or conditions that have since changed.
Latest articles & insights
3 Oct 2021 · From the archive
The real cost of employees, and why a consultant is your best bet.
For many businesses, busy-ness means more customers and hiring new staff, which theoretically, should translate into more profit. But sadly, this doesn’t always occur –…
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1 Dec 2020 · From the archive
Blurred boundaries: the impact of stress on small business
At the best of times, stress resulting in poor mental health is prevalent in small business owners: blurring of boundaries between home and work, financial…
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3 Jul 2020 · From the archive
Feeling stressed? History shows us the way forward
At the best of times, stress resulting in poor mental health is prevalent in small business owners: blurring of boundaries between home and work, financial…
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1 Mar 2020 · From the archive
Do you select your customers, or do they select you?
As a business owner or senior manager, it’s vital that you understand why customers choose to do business with you. Is it your customer service?…
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6 Feb 2020 · From the archive
Put more money in your pocket… Ask us how
Sick of the tax man gnawing-away your hard earned cash? Dream of generating enough profit to buy your dream home, take that well earned holiday…
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